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    <title>Iygge GTM Engineering Library</title>
    <link>https://iygge.com/blog/</link>
    <description>A bilingual GTM engineering library about commercial capacity. The catalog is intentionally empty while packages pass the publishing gate.</description>
    <language>en</language>
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<item><title>Why a busy sales team can still have no commercial capacity</title><link>https://iygge.com/blog/busy-sales-team-no-commercial-capacity.html</link><guid>https://iygge.com/blog/busy-sales-team-no-commercial-capacity.html</guid><pubDate>2026-07-28</pubDate><description>A practical GTM restriction audit to separate visible sales activity from reliable buyer progress.</description></item>
<item><title>GTM Engineering Beyond the Role: How Founder-Led Companies Build Commercial Capacity</title><link>https://iygge.com/blog/gtm-engineering-what-it-is-how-it-works.html</link><guid>https://iygge.com/blog/gtm-engineering-what-it-is-how-it-works.html</guid><pubDate>2026-07-28</pubDate><description>A founder-focused guide to GTM engineering, its operating layers, practical workflows, and the decision to hire, implant, use RevOps, or use an agency.</description></item>
<item><title>What an AI sales agent must inherit before it can act</title><link>https://iygge.com/blog/ai-sales-agent-inheritance-contract.html</link><guid>https://iygge.com/blog/ai-sales-agent-inheritance-contract.html</guid><pubDate>2026-07-29</pubDate><description>A practical inheritance contract for giving sales agents evidence, decision rules, permissions, escalation, and learning without automating ambiguity.</description></item>
<item><title>When a CRM problem is really a decision rights problem</title><link>https://iygge.com/blog/crm-problem-decision-rights.html</link><guid>https://iygge.com/blog/crm-problem-decision-rights.html</guid><pubDate>2026-07-29</pubDate><description>A practical decision test for fixing CRM ambiguity before adding fields, workflows, automation, or another tool.</description></item>
<item><title>How to find the restriction in a founder-led revenue loop</title><link>https://iygge.com/blog/founder-led-revenue-loop-restriction.html</link><guid>https://iygge.com/blog/founder-led-revenue-loop-restriction.html</guid><pubDate>2026-07-29</pubDate><description>A buyer-path trace for separating strategic founder judgment from recurring rescue and choosing the first commercial restriction to repair.</description></item>
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