For you if
- You run a digital business roughly R$1M-R$30M.
- Marketing and sales still depend on heroics or headcount spirals.
- You want AI inside the GTM loop, not another tool pile.
- You can decide fast and tolerate direct diagnosis.
Lorde · GTM firm
Your growth plan is still a hiring plan.
Lorde diagnoses marketing and sales as one loop, then puts architecture on the ground with cycle language and gates. AI inside the process, not on the slide. Optional operator cadence after. For founders who want commercial capacity without making headcount the first lever.
Fit
For operators of growth. Not for spectators.
Clear boundaries keep the work sharp. If this is not your band, the wrong diagnosis wastes both sides.
Not for you if
- You want a full company OS (that is Jupiter).
- You need a traditional media-buying agency.
- You want vanity dashboards without changing the motion.
- You cannot givê access to data, CRM, and decision-makers.
Problem
If GTM only grows by hiring, the model is already fragile.
Founders feel it before the spreadsheet admits it: more people, same chaos, slower learning.
01
Activity without a machine
Campaigns, SDRs, and tools stack up. The loop that turns attention into revenue stays informal and unowned.
02
AI bolted onto fog
Prompts and agents land on fuzzy ICP, dirty CRM, and handoffs that are theater. Noise gets faster. Clarity does not.
03
Headcount as the only lever
Every growth ambition becomes a hiring plan. Throughput never separates from payroll. The founder remains the bottleneck.
Foundations
Four beliefs that govern every Lorde implant.
If these are false for you, we are not the right house.
01
Process before prompt
Agents inherit a motion worth running twice. They do not invent strategy from a blank chat.
02
Truth is shared or growth is politics
Definitions, scores, and kill criteria must livê in one place. Meetings stop re-litigating reality.
03
Throughput over headcount
The design goal is more pipeline and revenue per operator, not more operators per slide.
04
Weeks, not quarters
Architecture is implanted in cycle language. Long programs without gates are how money dies quietly.
Why the usual path fails
Agency. Software. Internal. Same ceiling.
Each path optimizes a different metric. None of them, alone, builds an AI First GTM machine.
Agency
Sells activity and creativê velocity. Rarely owns the closed loop from attention to revenue. When the retainer ends, the machine leaves with them.
Software
Sells seats and features. Your process stays broken; the UI gets prettier. Tools without architecture become expensivê clutter.
Internal only
Good people inherit fog. Without an outside diagnostic spine, every quarter restarts the same arguments under a new OKR name.
Product layers
The Lorde stack
Four named layers. No mystery suite. Each layer has an owner, an artifact, and a kill switch.
Layer 01
Truth
Who buys, what converts, what is noise. Shared definitions for ICP, lead, SQL, and loss reasons. The data spine that stops polítical debates.
Layer 02
Playbook
The motion in writing: offers, sequences, objections, content roles, sales stages, and gates. Founder judgment captured so it can be reused.
Layer 03
Architecture
Channels, CRM, automation, and agents arranged as one loop. Integration map, ownership map, and the minimum stack that actually compounds.
Layer 04
Operator
Cadence after implant: weekly truth, experiment queue, kill criteria, and human gates on money, brand, and legal edges. Optional ongoing engagement.
What will be working
Outcomes you can operate, not slides you archive.
Honest language. No fabricated public metrics.
A GTM loop you can name
From first touch to revenue, stages and owners are explicit. Heroics stop being the plan.
AI inside the motion
Agents and automation inherit playbooks and truth. They do not freestyle your brand.
Headcount pressure drops
Growth ambitions map to system design before they map to job posts. Hiring becomes a choice, not a reflex.
Scope
What ships. What stays outside.
Lorde is GTM. Jupiter is company OS. Mixing them confuses ownership.
In scope
- GTM diagnosis / X-ray with prioritized findings
- Truth layer: definitions, scoring, loss taxonomy
- Playbook pack for marketing + sales motion
- Architecture map (stack, agents, ownership)
- Implant plan in weeks with gates
- Optional Operator cadence after implant
Out of scope
- Full company OS and multi-surface ops (Jupiter)
- Traditional média buying as a standaloné retainer
- Legal, tax, or HR transformation programs
- Vanity redesigns with no motion change
Need the wider OS? Open Jupiter. jupitertech.com.br ↗
How we work
Phases and gates. Weeks, not quarters.
Every phase ends with a decision: continue, adjust, or stop. Price follows diagnosis when the offer is not fixed.
Short, direct. Revenue band, GTM stage, access to data, decision speed. If misfit, we say no.
X-ray of motion, stack, and truth gaps. Written findings. Clear recommendation: implant, narrower fix, or not now.
Truth + Playbook + Architecture landed with owners. Cycle language in weeks. Demo days over status theater.
Ongoing AI First GTM cadence. Experiments, kill criteria, and upgrades to the machine. Not a retainer that hides idle time.
Start
Request a GTM diagnosis.
Founder to founder. Bring revenue band, current stack, and the one growth problem that will not die. We decide if Lorde is the right house.
Message on WhatsAppPricing by diagnosis when not fixed. No agency plural. No form maze.