GO-TO-MARKET (GTM) COMPANY
We build the GTM layer for businesses: offer, pipeline, sales motion, CRM, playbooks, and automation. Commercial capacity grows without headcount as the first lever.
FIT
A strong fit if
Not a fit if
THE CONSTRAINT
The bottleneck is not effort. It is the path from ads and WhatsApp to CRM, follow-up, and close.
Every pipeline bottleneck turns into another hire. Cost rises, handoffs multiply, and the close still depends on the same people.
Ads, CRM stages, WhatsApp conversations, and sales notes do not agree. The team cannot see where the pipeline is leaking.
The founder still approves, unblocks, and closes. Automation sits outside the sales path instead of moving the next action.
USUAL PATH
Creative and ads can fill the top of the funnel. If CRM, sales follow-up, and loss reasons are weak, volume becomes noise and the founder still closes the hard cases.
A new CRM or automation does not fix the sales path by itself. Without architecture and playbook, the tool becomes shelfware or reporting theater.
The team is measured on pipeline and delivery. Building the offer, CRM workflow, playbook, and automation competes with the week already in motion.
Lorde is the other path: build the GTM layer that turns sales and marketing into capacity you can run.
LORDE GTM STACK
We turn scarce GTM craft into a system you can operate: sales, marketing, and automation working as one commercial capacity.
Truth
Pipeline, ad, CRM, and sales definitions in one view so the team sees the bottleneck before it becomes another meeting.
Playbook
Offer, qualification, WhatsApp scripts, CRM stages, follow-up, and loss reasons made clear enough to run every day.
Architecture
Ads arrive in CRM, WhatsApp conversations create the next action, and automation moves work without a parallel tool universe.
Operator
Reviews, priorities, and founder gates keep the team on the bottleneck, the close path, and the next commercial decision.
Lorde builds the GTM layer only. Full company OS is a separate door.
OUTCOMES
We do not invent public scorecards. Outcomes depend on your starting point, market, and execution ownership. What we aim for is structural.
Fewer conflicting numbers. Faster diagnosis of where the funnel, CRM, or close path is breaking.
Playbooks and automation take repeatable work so headcount is not the first answer to every commercial bottleneck.
Judgment stays at the gates that matter. Pipeline, follow-up, and sales rhythm can move without constant rescue.
Automation and AI attach to CRM, WhatsApp, and sales workflows instead of becoming a pile of chats and half-used tools.
Diagnosis first. Scope second. We only commit to work we can build and measure with you.
SCOPE
Inside Lorde
Outside Lorde
Outside this house
Full company OS, multi-area back office, and non-GTM transformation stay outside Lorde. We stay on marketing and sales systems.
jupitertech.com.br ↗HOW WE WORK
Soft start. Strong standards. You keep control of the GO at each material step.
Short commercial diagnosis. We find the bottleneck that most limits capacity: demand, pipeline, CRM, conversion, or founder load.
Clear build scope, what is in and out, success signals, and access we need. Work starts only with your GO.
Land in CRM, WhatsApp, ads, and sales rhythm.
We track whether the bottleneck moved. If not, we replan. Capacity is the scoreboard, not activity theater.
WHAT YOU CAN BUY
Short. Revenue band, GTM stage, and access. If there is no fit, we say so.
Written findings. Recommends a full build, a narrower fix, or not now. Primary paid entry.
Truth, playbook, and architecture landed with owners in the real sales workflow.
Weekly truth, experiment queue, and kill criteria. Not an idle retainer.
Pricing by diagnosis when not fixed.
NEXT STEP
A founder-level conversation to map the bottleneck that most limits commercial capacity and see whether Lorde is the right door. No fake urgency. No deck theater.